Gift-giving culture boosts gift tea prices

Gift-giving culture boosts gift tea prices Gift teas are mainly high-end teas of various major teas. They are generally exquisitely packaged, of excellent quality and have high brand awareness. This special nature of consumption promoted the May 1st, 11th, Mid-Autumn Festival, Spring Festival and other holidays to become small peaks in gift tea sales.

Gift-giving culture boosts gift tea prices

There is even more simple, Li Danhong is the director of the office of a real estate company. Every year the company wants to prepare gifts for every aspect of the company. Generally, the tea is indispensable. Their approach is that the boss set a price, find a large brand of tea stores, according to the map.

Gifts have always been the most important part of the tea business. Calling the company's phone, the ringing tone is “Hama Ma’s etiquette tea...” said Li Jiansong, deputy chief of Ba Ma’s tea industry, “Gift spending accounts for more than one-third of the eight horse sales. During the Spring Festival this year, We have several products sold out of stock, Pearl 5800, 6000 yuan a pound, many customers set a few large boxes." Eight horses located in the flagship store in Fuhua Third Road, the reporter saw all kinds of famous The designed packaging is full of shelves, with different materials and shapes. There is a magnetic bottle package is extremely beautiful, Li Jiansong said that all procurement from Shenzhen, "Yongfeng source", it is estimated that only a set of three porcelain pots will have a thousand dollars.

However, for Chen Zebo's Da Yi Pu’er tea, the share of gift consumption is smaller, “20% less.” He thinks this is related to Pu'er’s collection features. “A lot of guests are storing tea every year, every year. Can drink old tea." Reporter noted that compared to the eight horses, the benefit of packaging is much simpler.

A tea industry survey report mentioned that gift consumers would prefer to purchase in the early tea season, such as buying green tea and buying the first tea. The other is to buy in the holidays, gift tea is mainly high-end tea in major teas, generally exquisite packaging, excellent quality, high brand awareness. Such a special nature of consumption has also contributed to the small peaks in tea sales during the May 1st, 11th, Mid-Autumn Festival and Spring Festival holidays.

Gift reminders high tea expensive gift

Laozhuo said, "In general, the most expensive tea is gift tea, and gift tea is the highest profit." In his shop, the best selling tea is about 300 yuan a pound, which is generally a guest Buy it for yourself and don't use outer packaging. "The gift consumption in our shop should be about one-third of it." Laozhuo said, "It's actually a very good distinction." He pointed to a variety of boxes on the shelves. "You can go to any tea shop. To this kind of gift box, a tea box is basically used for gifts.” And there are thousands of thousands of teas at gifted prices. Take the eight-horse race pearl series as an example, the price is from 1100 to 25000. It is the high-end gift market that continues to boost tea prices, and more than 10,000 yuan are selling blowouts in the tea market. This year's gift tea market, 30,000 yuan Jinjun Mei, 40,000 yuan Tieguanyin, 100,000 or even more expensive Longjing is not uncommon.

Although the terminal price gap is difficult to calculate, the front-end cost is almost the same. Take Tieguanyin as an example. For every tea season, "The purchasers of those big factories will also go to Anxi to buy Maocha, just like us. All of them are bulk teas. The cost difference is not significant. The most expensive ones this year are five or six hundred yuan. , Cheaper 20 yuan." Lao Zhuo said, "The real tea guest actually does not care about the changes in the tea gift market, but people who have high-end gifts, will actively seek high-priced tea, although high prices may not be equal to high quality The tea in all tea-producing regions will be used to promote its own brand of tea, and it will also exert its influence on the tea market. “A group of people with social status call on a group of people who don’t understand tea.” People form a certain tea culture, but what they drink is not a real good tea. In fact, no one cares.

In 2010, the tea trade volume in Shenzhen amounted to more than 15 billion yuan, and the per capita annual consumption amounted to more than 2.8 kilograms, ranking first among the cities in the country. In Shenzhen, oolong tea occupies half of the country, followed by Puer, then green tea and black tea. Shenzhen has more than 20,000 tea production and processing, trade circulation, packaging and warehousing logistics, and various tea business establishments, and there are more than 10 tea wholesale markets in each district. The high-end gift market continues to boost tea prices, and more than 10,000 yuan are sold in the tea market. This year's gift tea market, 30,000 yuan Jinjun Mei, 40,000 yuan Tieguanyin, 100,000 or even more expensive Longjing is not uncommon.

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