Release date: 2007-07-20
In recent years, the Chinese government has taken stronger measures to regulate the pharmaceutical industry, aiming to promote a more standardized and sustainable development. Despite a noticeable slowdown in the growth rate of the pharmaceutical sector in 2006 compared to previous years, it still outperformed the overall GDP growth. These insights were shared by Mr. Tao Jianhong, Deputy Director of the Southern Pharmaceutical Economic Research Institute, during a forum titled “New Challenges and New Opportunities†hosted by the “Times Health†Customer Association on July 11th.
The event brought together representatives from pharmaceutical companies, government agencies, and research institutions to explore new strategies for the media and pharmaceutical sectors. While many acknowledged that the pharmaceutical market had faced significant challenges over the past two years, they also emphasized that opportunities still existed. Participants agreed that the industry needed to adapt and evolve in response to these changes.
One key point discussed was the government's increased oversight of the sector, particularly regarding drug advertising. In Guangdong Province, there has been a rising number of cases involving illegal drug advertisements, prompting stricter enforcement and investigations. This shift in regulatory approach has disrupted traditional marketing methods used by pharmaceutical companies, forcing them to rethink their strategies. However, officials clarified that the goal of this regulation is not to stifle the industry, but rather to guide it toward a more transparent and ethical path.
Zhou Zhimin, Deputy Director of the Advertising Management Department at the Guangzhou Administration for Industry and Commerce, explained that the government’s efforts are aimed at ensuring long-term stability and trust within the sector. He stressed that while the current environment may be challenging, it also presents an opportunity for the industry to grow in a more responsible and professional manner. This message was well-received by many in the room, who saw it as a positive step forward.
Meanwhile, the media and medical communities are also playing a crucial role in shaping the future of the pharmaceutical industry. He Zhaoxi, President of the Information Times, highlighted the publication’s strong performance, including its ranking as 29th among the top 100 global newspapers in 2007, based on circulation data. He also mentioned the recent World Press Association conference held in Cape Town, where the Information Times was recognized for its achievements.
In his speech, He expressed hope that the Information Times could collaborate with medical professionals to find innovative solutions amid the current difficulties. With its extensive information resources and wide reach, the publication aims to support the pharmaceutical industry in navigating through this complex landscape and exploring new directions for growth. (Sohu)
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