Analysis of the Development of Wine Market

In recent years, wine has shown a good development trend, with continuous increase in output, steady improvement in quality, and ever-increasing economic benefits, becoming the sunrise industry in the wine industry. Statistics show that from January to July domestic wine production reached 418,000 tons, an increase of 40.8%. At present, the concentration of the wine industry is relatively high. Changyu, the Great Wall, and the dynasty are among the top three and their profits have increased steadily. At present, the average gross profit margin and profit margin of the industry are 69.2% and 12.5% ​​respectively, which is close to the liquor industry. Wine consumption is still in the rapid development stage where the market space is continuously expanding in China, and the market space is large. With the expansion of wine consumption groups, the wine market has a promising future.

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