Pharmaceutical investment enterprises should consider from the perspective of agents

Each pharmaceutical agent will have a saying in his heart to measure a brand. This raises the demand for pharmaceutical investment company personnel, so we must learn to think about problems from the perspective of pharmaceutical agents. Before a product goes public, companies should first think about the market from the perspective of pharmaceutical agents and should not think of themselves. Imposing on pharmaceutical agents will ultimately harm the self-interest of the company. It is not desirable to sit in the house to design selling points. Because of its good selling point, pharmaceutical agents may not necessarily buy it.

The core value without personality is not the core value of the brand, which means that your pharmaceutical investment products are not competitive and can be easily imitated by others. The introduction of pharmaceutical agents to do branding requires first excavating the core value of the product and then formulating a marketing strategy around the core value. Creating value for customers is a problem throughout the marketing process.

When designing a selling point, companies should consider more from the point of view of pharmaceutical agents, because the real market is not in the dealers, but also in the channels and terminal stores, but in the heart of pharmaceutical agents. Pharmaceutical investment is the mental conquest of pharmaceutical agents! Therefore, we must design a good product. The real pharmaceutical marketing battlefield is in the heart of pharmaceutical agents. First of all, we must give up on ourselves and give up all of our thoughts. Only then can we really think about problems from the point of view of pharmaceutical agents and think about the factors that pharmaceutical agents pay most attention to when they buy products. Only when the needs of pharmaceutical agents are met, can companies Really win the market.

Preparation of pharmaceutical investment information, complete production of pharmaceutical investment product information, medical investment manuals and other necessary information. The product features are clear and the contact details are clear so that pharmaceutical agents can contact the company in time according to the plan. The China Merchants Investment Network pointed out that based on the market capacity and experience values ​​of different cities and the combination of local successful bids and medical insurance and other practical factors of pharmaceutical investment, the region’s annual indicators, first batch of shipments, and annual progress indicators were set. Formulate a list of product indicators for approval.

Market protection is to ensure that all the interests and interests of units and individuals involved in the entire business process are ensured, that is, the so-called “benefit chain protection”. The initial realization of pharmaceutical investment promotion promises the regional protection and price protection of agents and strictly abides by a county level. The market only requires the cooperation with one customer. Every effort is made to use company resources to support the sales and growth of agents. The investment promotion of pharmaceutical products pointed out that only the exclusive sales advantage and price system of regional products have been protected, regional sales have been guaranteed, and agents, business personnel and companies can gain benefits.

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