I believe that everyone has also noticed a phenomenon. At present, VR is the limelight, playing well in games, entertainment and social applications. Can AR be more representative of the future? In fact, this problem is more general. If I only use the application effect of the two, I am more optimistic about the integration of AR and various industries.
According to Digi-Capita, by 2020, the global AR market will be $120 billion, and the VR market will be only $30 billion. Of course, everyone should not shun the light because of this data, they each have their own application scenarios and values. In some cases, the two will overlap.
AR is currently the most frequently discussed entertainment application running on a mobile phone or tablet, and the medical health section I focus on has applications such as medical simulation, minimally invasive surgery, and rehabilitation. Here I would like to talk to you about what this industry is like, and then give some examples of current medical health applications. Finally, personally explain the future development trend and risk challenges of AR medical applications.
Industry: AR's application in the field of health care is still in the blue ocean exploration period
According to the latest statistics of AR in China, there are more than 200 companies engaged in AR application development in China, 80% of which tend to have developed game applications, and the rest are biased towards lifestyle applications such as film and television. The application focused on the field of health care, based on public information, is estimated to be no more than 10 at present.
Overseas, according to the comprehensive data query of CBInsights, CrunchBase, AngelList website, there are currently about 30 startups focusing on AR medical applications. Nine of the startups were financed, with a total financing of $552 million and a 30% investment rate.
There are three main types of clients for the project: medical institutions, laboratories, and blind people. Among them, medical institutions mainly focus on patient virtual information, vascular lighting, surgical teaching, surgical navigation, and surgical simulation training. That is, the project that opens the market through the service B side is more subject to capital attention. So globally, the application of AR in the medical and health field is still in the blue ocean exploration period.
In the AR medical health application industry chain, the company is mainly distributed in four categories of terminal equipment, software, content and applications, providing hardware and PC application software for end users, and most of them rely on direct sales products for profit.
As far as the current situation is concerned, the market is still far from mature. However, it has also attracted some of the leading industry giants to participate.
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