Pregnant and Child Brands This Fat Opportunity and Challenge

According to statistics, the number of infants aged 0-12 in China is as high as 200 million, and the number of new infants is still increasing by 10 million. In recent years, shops and producers operating pregnant, infant, and child brand products have been blossoming all over the place. Products are highly similar and quality is uneven. Under such circumstances, the international baby brand crocodile is continuously eroding the market share of domestic baby brands, even accounting for more than 50% in the children's wear field, while China's domestic brands account for less than 30%. Under such an industrial background, it is a general trend to build China's own high-end baby brand as soon as possible, which in turn drives the development of the entire baby industry in China. Although there are many opportunities for development in the future, the competition will be fierce. For China's baby industry, the road to a mature brand is still very long. According to the observations, many investors still see attractive prospects behind the fierce competition among pregnant, infant, and child branded products. That is definitely a "fat" that everyone can eat without eating.

In fact, so far, the pregnancy, baby, and child markets are still not saturated, and upstream industries, especially for physical stores, are in their infancy. Many stores are short of supplies. Relative to the market, the brands did not reach the same percentage of the same period of last year, and brand building was relatively weak. The lack of self-brand and market development capabilities. How to gradually clear the corporate institutional barriers and catalyze the positioning and formation of Chinese corporate brands? Of course, there is a long way to go for pregnant, infant, and child brands.

The baby food retail industry has become one of the industries with the greatest potential and investment value. According to incomplete statistics of online data, there are currently more than 40 exhibitions of pregnant women and children in China, involving a wide range of cities, which is rarely seen in other industries. Any group business activity is inseparable from the drive of market interest. The market for pregnant and infants is still in the early stage of development. The market is large and there are many branches. It is often difficult for an initial exhibition to radiate the entire industry. However, the pay is often greater than the immediate reward. In recent years, companies in the pregnant and baby industry have begun to try capital operations. The baby industry that tries capital operation first has already developed very well with the help of capital.

So far, there is still a long way to go between domestic brand production and international standards. As a successful baby brand, we must first clearly know what kind of products we are selling, and we want to provide consumers with What kind of service. With a clear brand philosophy and corporate culture, we must stick to it and keep pushing forward, and we can't give up our brand idea for a little short-term benefit. Having a strong, consistent brand concept is an important factor in becoming an international brand.

The "fat" brand of pregnant and infant children is an opportunity and a challenge. It is worth every investor and company to think seriously.