Recently, Yilishu Huanhua relied on the remarkable effect of "Transformers 3" to integrate marketing cases and won the "2011 Marketing Innovation Award". Marketing innovation was implanted in international DNA.
As we all know, the dissemination methods and channels of modern society information are always innovating. Only by discovering and borrowing with a keen eye can we better attract the attention of the audience and achieve amazing results.
This time, the case of Transforming Milk implanted in Hollywood blockbuster “Transformers 3†is the first time that Chinese enterprise products have been implanted in Hollywood movies. This has taken full advantage of the dislocation between Hollywood auto blockbusters and Chinese milk products, bringing about “unexpected†communication effects. , became one of the smiles in the film. The implant marketing became a hot topic online after the release of the film. The expression of the quirky Asian male actor's line "I'm not talking to you until I finish my Shuhua milk". "," has become the Internet buzzword, was rated "the most thunderous of the implanted advertising," successfully triggered the second transmission. According to the person in charge of Yili, after the "Transformers 3" was released in the country, Yili Nutrition and Shuhua's milk sales increased by 30% throughout the country.
In fact, for Erie, which has become accustomed to applying various international platforms and implementing brand marketing, its international marketing innovation has come a long way. In 2005, Yili passed the test of the highest standards in the world and became the first and only company in China that met the Olympic standards and provided dairy products for the Olympic Games. Serving the Shanghai World Expo in 2010 provided a rare platform and space for Yili to create an international brand on behalf of China from a well-known national brand made on behalf of China. Compared with the 2008 Olympic Games, Chinese companies participating in the World Expo are more likely to become protagonists, and use their product quality, technological innovation, and new international competitiveness to interpret brand and image upgrades.
Industry commentators have stated that an international perspective is crucial for Chinese companies that are implementing an internationalized layout and looking for more effective ways to upgrade their brands. In this regard, whether it is Olympic marketing, Expo marketing, or entertainment marketing in Transformers 3, the Erie brand has made its way onto the international stage, and it has used derivative topics to hype and maximize its dissemination. Yili, who had laid out the brand upgrade strategy, actively moved to the international frontline in marketing activities. The successful appearance in Transformers 3 made Erie stand in Hollywood and made great appearances in China, Asia, and even the world.
As we all know, the dissemination methods and channels of modern society information are always innovating. Only by discovering and borrowing with a keen eye can we better attract the attention of the audience and achieve amazing results.
This time, the case of Transforming Milk implanted in Hollywood blockbuster “Transformers 3†is the first time that Chinese enterprise products have been implanted in Hollywood movies. This has taken full advantage of the dislocation between Hollywood auto blockbusters and Chinese milk products, bringing about “unexpected†communication effects. , became one of the smiles in the film. The implant marketing became a hot topic online after the release of the film. The expression of the quirky Asian male actor's line "I'm not talking to you until I finish my Shuhua milk". "," has become the Internet buzzword, was rated "the most thunderous of the implanted advertising," successfully triggered the second transmission. According to the person in charge of Yili, after the "Transformers 3" was released in the country, Yili Nutrition and Shuhua's milk sales increased by 30% throughout the country.
In fact, for Erie, which has become accustomed to applying various international platforms and implementing brand marketing, its international marketing innovation has come a long way. In 2005, Yili passed the test of the highest standards in the world and became the first and only company in China that met the Olympic standards and provided dairy products for the Olympic Games. Serving the Shanghai World Expo in 2010 provided a rare platform and space for Yili to create an international brand on behalf of China from a well-known national brand made on behalf of China. Compared with the 2008 Olympic Games, Chinese companies participating in the World Expo are more likely to become protagonists, and use their product quality, technological innovation, and new international competitiveness to interpret brand and image upgrades.
Industry commentators have stated that an international perspective is crucial for Chinese companies that are implementing an internationalized layout and looking for more effective ways to upgrade their brands. In this regard, whether it is Olympic marketing, Expo marketing, or entertainment marketing in Transformers 3, the Erie brand has made its way onto the international stage, and it has used derivative topics to hype and maximize its dissemination. Yili, who had laid out the brand upgrade strategy, actively moved to the international frontline in marketing activities. The successful appearance in Transformers 3 made Erie stand in Hollywood and made great appearances in China, Asia, and even the world.
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